Professional Bull Riders Launch pbr.tv

MEDIA CONTACT: Bobby Sponheimer PR & Marketing Coordinator 719.242.2800, ext. office bsponheimer@pbrnow.com

PUEBLO, Colo. (October 31, 2008) - The PBR is delighted to announce the launch of an exciting new broadband network. Available from October 31st 2008 for World Finals, pbr.tv will provide PBR fans with an online destination featuring exclusive and original content together with extensive event footage. 

“This is an exciting launch for the PBR, allowing us to bring fans closer to the sport by providing exclusive and original content, together with a library of event highlights past and present, enabling us to offer a complementary service to the TV broadcasts our fans are already watching. Research (emarketer.com) indicates that over 50% of US consumers are watching online video and pbr.tv will allow us to serve our PBR fans online with an official video portal,” says Andy Thwaite, PBR’s Vice President of Digital Media.     

The on-demand channel lineup will include event highlights where fans can access the main action from each round of competition, highlighting the top rides and wrecks of the day. Interviews with PBR’s personalities for insight to the views and reactions of the riders will be included along with a “Flint at Finals” feature that will bring exclusive footage to Flint fans at home.  The die-hard enthusiast can now add podcasts to their PBR repertoire with pbr.tv providing news and views featuring Cody, Ty, Flint, and the fans. Not to worry if you missed highlights from the 2008 season – the network also gives you the opportunity to look back at the premier rides over the past year. 

Start tuning in to pbr.tv as the 2008 PBR World Finals commences and enjoy first-hand Las Vegas action without leaving your home!