Game on PBR, Crave Entertainment team up to release Out of the Chute video game Oct. 28

PUEBLO, Colo. (October 18, 2008) - There’s a saying about life imitating art.

Wiley Petersen recently discovered a modern twist on the old adage when he had an opportunity to play the soon-to-be-released PBR inspired video game Out of the Chute.

“It was fun and it was kind of weird playing myself,” said the 29-year-old Idaho native.

Several riders, stock contractors, sponsors and others involved with the PBR got a firsthand experience with the game in Oakland, Calif., at the aptly titled Out of the Chute Invitational.

For Petersen, however, his short go appearance felt like déjà vu.

“I rode White Magic,” recalled Petersen, of his first experience with Out of the Chute, “so I was thinking, ‘Man, I wish I could ride like this in real life.’ I actually did better in the video game.

“Then, funny enough, I got on White Magic at the event and rode him, so I guess there was some sort of premonition there. I’ll be playing that game every week before the event. That will be my new training device.”

Who can argue with his newfound routine?

His 90.25 on White Magic – the real life out – was only the second time Magic has been covered in 20 outs this season.

In any case, those who have already had an opportunity to play the game universally agree that the intensity of the PBR has been translated into the video game. Petersen is particularly fond of the Wii version.

“We have an 11-year-old son,” he said, “and we have a Wii. … Every now or then I like to play video games, especially the Wii where you’re more active with it.

“In the bull riding, I think it’s perfect to have to move. You can do it to where you just move your hand, but if you want to really burn some calories you would work on it the way a bull rider does and move your arms. I think it’s pretty cool.

“To be able to mimic the moves,” he continued, “helps you to actually feel like you’re playing the game.”

The game, which is available for PS2, PC and PSP along with Wii, allows users to choose from either the riders or the bulls.

“I thought that was cool too,” Petersen said, “because you have people who root for the riders and people who will root for the bulls too. This way you can be either one.”

Added Chad Berger, a stock contractor, who chose to play as his own Vertical Limit, “I thought it was pretty cool how you could run ‘em over and hit the bullfighters and that kind of thing.”

Other key features include the ability to test your skills on a 10-event PBR tour in hopes of qualifying for Las Vegas, the excitement of competing head-to-head with your family and friends in Rider versus Bull mode, as well as the opportunity to become the season champion rider or bull in multiplayer games by having the most event wins, or even become part of the “Millionaires Club.”

“I thought it was cool too that people who have no idea what the PBR is all about can see this game at the store,” Petersen said, “and think, ‘Oh, that looks cool—riding bulls on a video game.’ Buy it, try it and become fans of the PBR just by playing the video game and become fans of the riders they’ve been playing as.”

For more information, please log onto: http://www.pbrnow.com/pbr-games/.

—by Keith Ryan Cartwright

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