Exclusive Genetics Inks Deal with PBR
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MEDIA CONTACT:
Katharine Sherrer Public Relations Manager 719.242.2800, ext. 3372 office
katharine@pbrnow.com
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PUEBLO, Colo. (August 27, 2008) - The Professional Bull Riders, Inc. (PBR) is proud to announce a new sponsorship with Exclusive Genetics. Exclusive Genetics specializes in online sales of genetics such as cows, semen and futurity bulls along with bull partnerships, and much more from top PBR bulls.
“The Exclusive Genetics sponsorship is an exciting way for fans to get a glimpse of the bull business first hand. Our fans will have the opportunity to learn more about the animals that make up our sport and allow people to actually own a bucking bull,” said PBR CEO Randy Bernard.
Billy Jaynes, Exclusive Genetics CEO said, “We are thrilled to be working with the PBR. Our business plan and vision are to provide a place that PBR fans can become more involved in the bull business. We want to give them the ability to have some fun, but also provide many new investment opportunities for people excited about this industry.”
Exclusive Genetics has created a PBR fan contest which will debut in Nashville, Tenn. One lucky fan will have the opportunity to select one of the Exclusive Genetics bull riders, Mike Lee (Decatur, Texas), McKennon Wimberly (Cool, Texas), Pistol Robinson (Burleson, Texas), or Josh Koschel (Greeley, Colo.), and then attempt to guess the score that rider will receive in the round. If the score is guessed correctly, the fan will win a bull draft and be able to select a bull for the 2012 Million Dollar Bull Futurity, and possibly pocket $500,000. Please visit the Exclusive Genetics booth on the concourse to enter the contest or for more information.
“We are going to raise 300 bulls per year, all out of famous genetics, and allow PBR fans to own 100 percent of these bulls. When they are two years old, they will compete in Las Vegas for $1 million. The winner will actually receive $500,000 which will be presented in the arena during the PBR (World) Finals,” Jaynes continued.
An added bonus will allow participants to attend a Major League Bull Draft to select their future Futurity bulls. The first draft will be held at the Fan Zone and Market Place during the 2008 PBR World Finals. To read more about the Million Dollar Bull Futurity and watch a promotional video, please visit http://www.exclusivegenetics.com/?q=futurity.
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About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada and Mexico.
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