The PBR's Built Ford Tough Series Returns to Mexico

The Chihuahua Challenge is expanded to 3 days and tickets are on sale NOW!
MEDIA CONTACT:


719.242.2800, ext. office


COLORADO SPRINGS, Colo. (April 24, 2007) - The toughest sport on dirt returns to Chihuahua's Manual Bernardo Aguirre Gymnasio for another wild ride on August 24-26.  It's the Professional Bull Riders (PBR) Chihuahua Challenge, stop number 23 on the elite Built Ford Tough Series presented by Wrangler.  After the overwhelming response in 2006, the Chihuahua Challenge has been expanded to a three-day bull riding extravaganza.  Tickets for the Chihuahua Challenge go on Tuesday, April 24.  U.S. residents should call 011 52 55 5133 6470 for more information.

For the second consecutive year, the PBR will wow its Mexican fans with the planet's top 45 bull riders and the best bulls the world has to offer.   Brazilian superstars 3-time PBR World Champion Adriano Moraes (Sao Paulo) and Guilherme Marchi (Sao Paulo) are expected to compete, along with 2005 PBR World Champion Justin McBride (Elk City, Okla.), and the 2006 Chihuahua Challenge event champion Wiley Petersen (Fort Hall, Idaho).  2006 PBR Mexico Finals event champion Rocky McDonald of Juarez, Mexico is expected to be in attendance also.

"The Chihuahua Challenge was voted by the PBR bull riders themselves as the best event of the 2006 season," said PBR CEO Randy Bernard.  "We are very excited to be returning to Chihuahua and expanding our performance to three days.  Now even more U.S. and Mexican PBR fans will have the opportunity to enjoy our show."

Tickets for the Chihuahua Challenge start at 250 pesos (approximately $22.50 U.S.) and 100 pesos for children and will be sold in Mexico through Ticketmaster.com.mx and all Liverpool and Mix Up store locations. U.S. residents can purchase tickets by calling 011 52 55 5133 6470.

All 2007 Built Ford Tough Series events are broadcast on VERSUS.  This year's Chihuahua Challenge will air at 9:00 p.m. ET on VERSUS on Saturday, August 25 and will be broadcast at 8:00 p.m. ET on Sunday, August 26.  Please check your local listings or www.pbrnow.com for more details and additional broadcast times.

For more information on the Chihuahua Challenge or the PBR, please contact Denise M. Abbott at 719 471 3008 ext. 3144 or for Spanish please call Beira Bounds at 719 471 3008 ext. 3168, or visit www.pbrnow.com.

About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs , Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.


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