TICKETS TO BULL RIDING'S FIRST WORLD CUP ON SALE NOW

Don't miss the Jupiters Casino PBR World Cup!
MEDIA CONTACT:


719.242.2800, ext. office


COLORADO SPRINGS, Colo. (March 29, 2007) - The Professional Bull Riders, Inc. (PBR) and Dainty Consolidated Entertainment (DCE) are excited to announce that tickets to the inaugural PBR World Cup are now on sale. The Jupiters Casino PBR World Cup will be staged over three nights - June 8, 9 & 10 - at the Gold Coast Convention Center in Gold Coast, Queensland Australia. Tickets can be purchased on-line at http://www.ticketek.com.au/ or by calling 011 61 132 849 to charge by phone.

The Jupiters Casino PBR World Cup will feature five teams of five riders each from the United States, Australia, Brazil, Canada and Mexico, competing in two rounds per night, throughout the three night competition. With $100,000 in prize money available to the winning team, the competition will be fierce. Team strategy is important, therefore each team captain has hand-picked the riders who will compete for their country.

"The best bull riders from all over the world will be in Australia in June competing for their countries during the PBR's inaugural World Cup event, and we are extremely proud to kick off this event in Gold Coast," said Randy Bernard, CEO of Professional Bull Riders, Inc.

Representing the United States under 1995 PBR World Champion Michael Gaffney's coaching will be 2004 PBR World Champion Mike Lee (Decatur, Texas); 2006 Daisy Rookie of the Year, J.B. Mauney (Mooresville, N.C.); Brian Canter (Randleman, N.C.), Kasey Hayes (Liberal, Kan.); and 2001 PBR Rookie of the Year Luke Snyder (Raymore, Mo.).

The other teams are as follows:

Team Brazil:

Rider/Captain - 2006, 2001 and 1994 PBR World Champion Adriano Moraes (Cachoeira Paulista, Sao Paulo, Brazil); 2005 and 2006 Reserve PBR World Champion Guilherme Marchi (Leme, Sao Paulo, Brazil); Paulo Crimber (Olimpia, Sao Paulo, Brazil); Robson Palermo (Rio Branco, Arce, Brazil) and 2007 Tacoma Built Ford Tough Series event champion Renato Nunes (Buritama, Sao Paulo, Brazil).

Team Canada:

Team Captain - 1983 World Champion Bull Rider Cody Snyder (Medicine Hat, Alberta, Canada); 2006 PBR Canadian National Champion, Scott Schiffner (Stettler, Alberta, Canada); Tyler Thomson (Black Diamond, Alberta, Canada); Jesse Torkelson (Winfield, Alberta, Canada); Aaron Roy (Asquith, Saskatchewan, Canada); and Justin Volz (Charlie Lake, British Columbia, Canada).

Team Mexico:

Rider/Captain - 2006 PBR Mexico Tecate Cup Finals Champion, Rocky McDonald (Juarez, Mexico); Gerardo Venegas (Juarez, Mexico); Hugo Pedrero (Leon, Mexico); Adrian Ferreiro (Saltillo, Mexico) and Francisco Morales (Irapuato, Guanajuanto Mexico).

Team Australia will be determined after the qualifying event - the Jupiters Townsville PBR Troy Dunn International - which takes place in Townsville, Australia on May 24 & 25. The team will be captained by 1998 PBR World Champion Troy Dunn and will include top Australian riders such as Brendon Clark (Morpeth, NSW, Australia) and Jared Farley (Kempsey, NSW, Australia).

"Across the globe, bull riders are the toughest and most daring athletes. To see the best of them competing for national pride at the highest level of the sport for the first time in Australia will be explosively entertaining," commented Dainty Consolidated Entertainment CEO Paul Dainty.

The PBR World Cup will make its way across the globe, stopping in Brazil in 2008 and the United States in 2009. It will visit Canada and Mexico in the following years.

VERSUS, the home of the PBR's Built Ford Tough Series presented by Wrangler, will film the event for broadcast in the United States, along with numerous international networks that will bring the competition to fans around the globe. For more details please stay tuned to http://www.pbrnow.com/ or http://www.pbraustralia.com/.

About PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719.471.3008.


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