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For more than 10 years,
the Professional Bull
Riders organization
(PBR) has been
entertaining and thrilling its
fans with one of the fastest growing
sports around.
PBRNow.com is
the world's number one web site for Bull Riding and Rodeo content. (see Alexa)
PBRNow.com is your online
connection to the fastest growing
sport in America!
Beyond the Banner
In addition to offering banner advertising on PBRNow.com, deeper levels of customization are possible.
We can accomodate an advertiser to be the featured sponsor of a popular section of the web site.
We can cobrand certain web features with your logo.
We can create promotions with special offers to our web visitors.
We can feature advertisements within e-mail to our opt-in subscriber base.
Other custom advertising campaigns may be possible, please contact us to inquire.
New Site, More Traffic
Since updating PBRNow.com in September, the web site has experienced growth in the following metrics:
- Hits: increase of 70%
- Page Views: increase of 110%
- Unique Visits: increase of 65%
Specs and Rates for Web Advertisements
Prospective Advertisers Please Inquire Here
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Diverse Fan Base
PBR Fans Are...
- 190% more likely to hunt...
- 83% more likely to fish...
- 44% more likely to camp...
- 29% more likely to
have shopped for sporting goods
in the last three months...
...than the average American
Fan Profile
- 63% men
- 37% women
- 31% are age 18-34
- 60% are married
- 89% graduated from high school
- 53% attended college
- 60% of households earn more than $40,000
- Average household income is $61,187
- 76.8% have used a credit card in the past 3 months
- 85.6% have shopped for auto products/services in the past 12 months — 12% higher than the national average
- 40% more likely to shop for hardware than the national average
- 5% more likely than national average to shop for computer hardware/software
- 95% have eaten at a fast food restaurant in the past 30 days — 72.3% eat at fast food restaurants at least once every 7 days
- 90% have eaten at a sit-down restaurant in the past 30 days
- 42% describe themselves as independent
- 25% consider themselves as motivators of others
Event Attendee Profile
- 49% male
- 51% female
- 44% are 18-34
- Average age 38
- 45% live east of Mississippi
- 55% live west of Mississippi
- 53% earn more than $50,000 a year
- Average household income $67,270
- 58% are white collar workers
- 26% are blue collar workers
Sponsors Play A Critical Role
- 40% said a sponsor was important to an event when choosing to attend
- 51% were likely to purchase a product because it was a PBR sponsor
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