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Tue May 13, 2008

PBRNow.com Web Advertising

For more than 10 years, the Professional Bull Riders organization (PBR) has been entertaining and thrilling its fans with one of the fastest growing sports around.

PBRNow.com is the world's number one web site for Bull Riding and Rodeo content. (see Alexa)

PBRNow.com is your online connection to the fastest growing sport in America!

Beyond the Banner
In addition to offering banner advertising on PBRNow.com, deeper levels of customization are possible. We can accomodate an advertiser to be the featured sponsor of a popular section of the web site. We can cobrand certain web features with your logo. We can create promotions with special offers to our web visitors. We can feature advertisements within e-mail to our opt-in subscriber base. Other custom advertising campaigns may be possible, please contact us to inquire.

New Site, More Traffic
Since updating PBRNow.com in September, the web site has experienced growth in the following metrics:

  • Hits: increase of 70%
  • Page Views: increase of 110%
  • Unique Visits: increase of 65%



Specs and Rates for Web Advertisements



Prospective Advertisers Please Inquire Here

Diverse Fan Base

PBR Fans Are...

  • 190% more likely to hunt...
  • 83% more likely to fish...
  • 44% more likely to camp...
  • 29% more likely to have shopped for sporting goods in the last three months...

...than the average American

Fan Profile

  • 63% men
  • 37% women
  • 31% are age 18-34
  • 60% are married
  • 89% graduated from high school
  • 53% attended college
  • 60% of households earn more than $40,000
  • Average household income is $61,187
  • 76.8% have used a credit card in the past 3 months
  • 85.6% have shopped for auto products/services in the past 12 months — 12% higher than the national average
  • 40% more likely to shop for hardware than the national average
  • 5% more likely than national average to shop for computer hardware/software
  • 95% have eaten at a fast food restaurant in the past 30 days — 72.3% eat at fast food restaurants at least once every 7 days
  • 90% have eaten at a sit-down restaurant in the past 30 days
  • 42% describe themselves as independent
  • 25% consider themselves as motivators of others

Event Attendee Profile

  • 49% male
  • 51% female
  • 44% are 18-34
  • Average age 38
  • 45% live east of Mississippi
  • 55% live west of Mississippi
  • 53% earn more than $50,000 a year
  • Average household income $67,270
  • 58% are white collar workers
  • 26% are blue collar workers

Sponsors Play A Critical Role

  • 40% said a sponsor was important to an event when choosing to attend
  • 51% were likely to purchase a product because it was a PBR sponsor
Source: Scarborough Sports Marketing 2003
Source: R&R Research 2002
 
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