The Marketing Coordinator working at the PBR Headquarters in Pueblo, CO, will assist with the development and implementation of a marketing/communications program that supports the Professional Bull Riders as an organization and both the Built Ford Tough Series and Challenger Tour.  Working with the marketing communications team, this person will assist with marketing, promotions, and public/media relations activities that support the organization’s plan to position bull riding as a prominent sport and entertainment event.  In addition, this position will be assist with maintaining information regarding the PBR as an organization, its riders and the activities and status thereof.

Essential Job Functions: Organize event media fliers and materials (including media day schedules and materials), and rider appearances and interviews schedules; Assist with the creation and execution of the marketing/communications plan; Execute marketing programs, including assistance with the creation of advertising and promotion materials and programs; Assist with media and public relations functions, including writing, proofing and distributing PR materials; Aid with the development and execution of promotional activities; Proactively research and propose new marketing, promotion and public relations concepts; Update and maintain rider profiles and contact information as requested; Brief entire marketing communications department on weekly progress and assist with creating the working schedule for each event’s advance team; Prepare, or assist with preparation, of post-event press releases; Maintain and distribute to fax, email and phone press release broadcasts list as requested; Post press releases and media information to the web site as appropriate as requested; Assist marketing communications team members in times of need; Assist PR/Marketing team members and other PBR employees as needed; Assist PR/Marketing VP’s with travel itineraries and expense reports; Provide clerical support to the PR and Marketing team; Answer phones, send faxes and fed ex packages and arrange for the shipping of other materials to events; and Utilize computer and software skills to draft media information and materials, prepare presentations, do internet searches/research, and to access and post items on PBR website.

KNOWLEDGE, SKILLS & ABILITIES:  Proficiency using MS Office (MS Word, MS Excel, MS Power Point) is required; Ability to multi-task, work independently and as part of a team, and maintain organized files and supplies; and Ability to travel occasionally when needed (to PBR events and related meetings).

The Director, Public Relations, working at the PBR Headquarters in Pueblo, CO, will create public relations programs, which offer national exposure and generate tickets sales for individual PBR events; Develop, supervise and direct the public relations department members’ activity; Manage the media, publicity and promotions for the Build Ford Tough Series (BFTS) and other PBR series events; Obtain maximum media coverage; and Ensure the promotion and publicity at the BFTS events are at their optimum level.